{"id":1400,"date":"2020-10-11T18:00:14","date_gmt":"2020-10-11T16:00:14","guid":{"rendered":"https:\/\/robolyon.com\/?p=1400"},"modified":"2022-04-03T20:33:10","modified_gmt":"2022-04-03T18:33:10","slug":"robolyon-reflechi-a-une-strategie-de-communication","status":"publish","type":"post","link":"https:\/\/robolyon.com\/index.php\/2020\/10\/11\/robolyon-reflechi-a-une-strategie-de-communication\/","title":{"rendered":"Robo&rsquo;Lyon r\u00e9fl\u00e9chi a une strat\u00e9gie de communication"},"content":{"rendered":"<div class=\"smart_content_wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/StrategieComm2.png\" alt=\"\" class=\"wp-image-6146\" width=\"500\" height=\"500\" srcset=\"https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/StrategieComm2.png 1000w, https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/StrategieComm2-300x300.png 300w, https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/StrategieComm2-150x150.png 150w, https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/StrategieComm2-768x768.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p>En ce d\u00e9but de saison, l&rsquo;\u00e9quipe communication a mis au point sa \u00ab\u00a0strat\u00e9gie communication\u00a0\u00bb afin d&rsquo;\u00eatre organis\u00e9e tout au long de l&rsquo;ann\u00e9e.<\/p>\n<p>Cette strat\u00e9gie comprends diff\u00e9rents points. Nous avons \u00e9tudi\u00e9 les personnes cibl\u00e9es par nos informations, nos objectifs, nos m\u00e9dias et leur fr\u00e9quence, et pour finir les messages que nous souhaitons v\u00e9hiculer.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/strategie-com.png\" alt=\"\" class=\"wp-image-1610\" width=\"607\" height=\"341\" srcset=\"https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/strategie-com.png 809w, https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/strategie-com-300x169.png 300w, https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/strategie-com-768x432.png 768w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><figcaption>Diagramme de la strat\u00e9gie de communication<\/figcaption><\/figure><\/div>\n\n\n\n<p>Sur les r\u00e9seaux sociaux et sur le site internet nous cherchons \u00e0 impacter les \u00e9l\u00e8ves, les parents, les autres \u00e9quipes ou encore nos partenaires actuels et futurs.<\/p>\n\n\n\n<p>En&nbsp;fonction de l&rsquo;\u00e2ge, certains r\u00e9seaux sociaux sont plus ou moins adapt\u00e9s.&nbsp;En en proposant du contenu sur Instagram, nous nous adressons aux \u00e9l\u00e8ves et aux autres \u00e9quipes. Pour Facebook, nous visons plut\u00f4t les parents d&rsquo;\u00e9l\u00e8ves et la communaut\u00e9 <em>FIRST<\/em><sup>\u00ae<\/sup>. Sur la plate-forme Linkedin qui est plut\u00f4t dans le domaine de l&rsquo;entreprise, le contenu est destin\u00e9 aux partenaires et \u00e0 la <em>FIRST<\/em><sup>\u00ae<\/sup>. Nous \u00e9crivons aussi une newsletter que nous envoyons aux adh\u00e9rents.<\/p>\n\n\n\n<p>Robo&rsquo;Lyon a pour but de se faire conna\u00eetre nationalement comme mondialement. Notre association de robotique fran\u00e7aise souhaite mettre en avant ses&nbsp;qualit\u00e9s techniques et ses valeurs :&nbsp;l&rsquo;esprit d&rsquo;\u00e9quipe, la coop\u00e9ration et le&nbsp;professionnalisme.<\/p>\n\n\n\n<p>Robo&rsquo;Lyon d\u00e9sire aussi obtenir de nouveaux partenaires gr\u00e2ce auxquels nous pourrons performer.<\/p>\n\n\n\n<p>En plus de se faire conna\u00eetre, Robo&rsquo;Lyon a pour objectif de r\u00e9pandre la <em>FIRST<\/em><sup>\u00ae<\/sup>Robotics Competition en France et de cr\u00e9er une comp\u00e9tition en Europe voire m\u00eame en France.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but de saison, l&rsquo;\u00e9quipe communication a mis au point sa \u00ab\u00a0strat\u00e9gie communication\u00a0\u00bb afin d&rsquo;\u00eatre organis\u00e9e tout au long de l&rsquo;ann\u00e9e. Cette strat\u00e9gie comprends diff\u00e9rents points. Nous avons \u00e9tudi\u00e9 les personnes cibl\u00e9es par nos informations, nos objectifs, nos m\u00e9dias et leur fr\u00e9quence, et pour finir les messages que nous souhaitons v\u00e9hiculer. Sur les r\u00e9seaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,4],"tags":[239],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-equipe","tag-apprentissage"],"jetpack_featured_media_url":"https:\/\/robolyon.com\/wp-content\/uploads\/2020\/10\/StrategieComm2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":6,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":6151,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/posts\/1400\/revisions\/6151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/media\/6146"}],"wp:attachment":[{"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/categories?post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robolyon.com\/index.php\/wp-json\/wp\/v2\/tags?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}